One of the most important communication tools for the real estate professional is e-mail. e-mail when incorporated with a branded e-mail address is a unique way of marketing and advertising. When looking for a company to host your e-mail needs, it is best find companies that utilize all of the advanced features of e-mailing such as, e-mail forwarding autoresponders, POP accounts, and webmail. There are also third party vendors that offer canned e-mail responses for personalized e-mails and software that allow for different, time relevant e-mails.