One of the most important aspects of an internet marketing campaign is owning your own domain name. It allows the real estate agents the ability to brand themselves with personalized permanent e-mail and website addresses. Instead of advertising your ISP or e-mail provider, you can advertise your branded name and keep your name in front of prospective clients by having it on all marketing and promotional materials. In addition, you can create third level domains of your domain name for specific properties that you are listing and use e-mail auto responders that allow the customer to receive detailed information about those properties.