With the requirement for today’s real estate professional to have a web site to link their marketing and self branding materials together, this part of a marketing campaign is not a choice, but instead a necessity. There are many decisions in the process of deciding what type of web site best suits the real estate professional's needs. Choosing a templated website, hiring a web designer, or building your own is a major concern. Once that decision is made, then the focus shifts to deciding on content with respect to linking, framing, personal information, current listings and MLS/IDX/VOW connectivity, use of pictures and virtual tours, FAQ’s, local and national information, and overall style and feel.